Taylor Swift Forces Bedding Company To Drop 'Swift Home' Trademark : Report

Core Viewpoint - Cathay Home Inc. has withdrawn its federal trademark application for "Swift Home" after facing pressure from Taylor Swift's company, TAS Rights Management LLC, which argued that the proposed logo could cause consumer confusion [1][2]. Group 1: Trademark Dispute - Cathay Home abandoned its application for the "Swift Home" trademark for bedding products following a challenge from TAS Rights Management LLC [1]. - TAS Rights Management LLC claimed that the cursive "Swift" in Cathay's logo closely resembled Taylor Swift's trademarked signature, potentially misleading consumers into thinking Swift endorsed the products [2]. - Cathay Home's attorney stated that the company had not used the disputed mark in commerce and deemed the registration unnecessary for its business [3]. Group 2: Coexistence Agreement - Cathay Home had previously signed a coexistence agreement with Swift regarding a different "Swift Home" trademark, which is not part of the current dispute [3]. Group 3: Taylor Swift's Influence - Taylor Swift's "Eras" tour is noted as the highest-grossing concert tour of all time, generating nearly $5 billion in U.S. consumer spending, with fans spending approximately $1,300 to $1,500 per show [5].