安踏北美首店落子洛杉矶比弗利山庄

Core Insights - Anta Group's main brand "Anta" opened its first flagship store in North America in Beverly Hills, Los Angeles, marking its first offline direct-operated store in the U.S. market [1] - The opening in Beverly Hills, a global high-end commercial landmark, aims to break the traditional outbound model of Chinese brands that rely on wholesale and agency cooperation [1] - Anta seeks to establish a new global path centered on "brand autonomy, product innovation, and cultural confidence" through its unique "brand + retail" business model and direct-to-consumer (DTC) capabilities [1]