Core Viewpoint - Mercedes-Benz China is accelerating its "electrification" and "digitalization" transformation following significant personnel changes, including the appointment of a new CEO for Beijing Mercedes-Benz Sales Company [1][4]. Group 1: Personnel Changes - On February 14, 2026, Mercedes-Benz China announced the resignation of President and CEO Duan Jianjun for personal reasons, effective March 1, 2026 [1][3]. - Li Desi, the current Vice President of Sales, will succeed Duan Jianjun as President and CEO, bringing extensive experience in the Chinese market [1][4]. - Duan Jianjun will continue to support the team as a strategic advisor until April 30, 2026, ensuring a smooth transition [4]. Group 2: Contributions and Experience - Duan Jianjun has significantly contributed to the brand's development in China, leading to record sales and establishing a unique luxury brand positioning in the market [4]. - Li Desi has spent a quarter of his career in the Chinese market and has held various important positions within Mercedes-Benz, including roles in smart and Mercedes-Maybach [5][7]. - Li Desi's experience in digital transformation and his understanding of the Chinese market are expected to enhance the company's localization strategy [7][8]. Group 3: Additional Appointments - Zhang Mingxia will transition from her role as Global Chief Marketing Officer at smart to become the Sales Executive Vice President of Mercedes-Benz Sales Company starting April 1 [8][10]. - Kang Yi, the current head of sales and marketing at Mercedes-Benz Automotive Finance, will take over as Global Chief Marketing Officer at smart [10].
奔驰中国宣布重要人事调整：段建军因个人原因离任，李德思接任