Group 1 - The core point of the article is the opening of the first store of Mixue Ice City in Mexico City, which attracted a large crowd and positive social media feedback regarding its affordable prices [1][4]. - On the opening day, customers shared their experiences on social media, highlighting the low prices of products such as ice cream for 8 pesos (approximately 3 RMB) and other beverages [1][4]. - Mixue Ice City plans to expand further into the Latin American market, with a new store set to open in São Paulo, Brazil, in March 2026, following a memorandum of understanding with ApexBrasil for significant investment in local agricultural products [5]. Group 2 - The company has accelerated its international expansion, with plans to open stores in Los Angeles and New York by the end of December 2025, while the Mexican store was still under renovation [5]. - Since starting its overseas journey in Vietnam in 2018, Mixue Ice City has expanded to 16 countries and regions, with a total of over 53,000 stores globally as of the mid-2025 report [5]. - The company aims to invest at least 4 billion RMB in Brazil over the next 3-5 years, focusing on sourcing local products and establishing supply chain factories [5].
蜜雪冰城墨西哥首店开业，北美市场再落一子