Core Insights - The railway department has established a "Beijing Specialty Time-honored Brand Corridor" at Beijing West Station to integrate traditional brands with the travel experience, offering convenient snacks and gift boxes for travelers during the Spring Festival [1][2] - Six renowned Chinese time-honored brands, including Daoxiangcun, Quanjude, and Beijing Tongrentang, are now available at Beijing West Station, enhancing the travel experience for millions of returning travelers [1] - The management company, China Railway Century Media Advertising Co., is focused on supporting these traditional brands through brand enhancement and professional management strategies [1][2] Group 1 - The railway department is enhancing the operational quality of time-honored brands by focusing on attracting quality brands, ensuring they meet passenger needs, and creating a unique commercial cultural landscape [2] - During the Spring Festival, the railway department will conduct regular inspections of the time-honored brand shops to ensure orderly operations and provide comprehensive support in areas such as crowd management and facility maintenance [2] - Suggestions for optimizing shop layouts and introducing convenient food options have been provided to help these brands better serve travelers [2]
稻香村、全聚德、北冰洋,北京西站里有一条“老字号通廊”