消保“心”模式：华瑞银行以科技与温度守护金融消费者

Core Viewpoint - In the financial industry, consumer rights protection is often seen as a "cost center," but at Shanghai Huari Bank, it is not only a compliance requirement but also a trust link connecting with customers [1] Group 1: Consumer Protection Initiatives - Huari Bank has developed an "Intelligent Account Transaction Anti-Fraud System" to combat rampant telecom network fraud, which serves as a "gatekeeper" for customer fund security [3] - The system utilizes AI technology to create an anti-money laundering risk prevention model, achieving risk "early warning and in-process control," successfully recovering millions of yuan for multiple customers [3] - The bank actively engages with the community, focusing on key groups such as the elderly and new citizens, by conducting immersive financial education [3] Group 2: Community Engagement and Education - In 2024, Huari Bank will launch the "Finance for the People, Huari Together" brand using innovative formats like comics and micro-films to make anti-fraud knowledge accessible and memorable for community residents [3] - The bank has introduced a caring version of its mobile app to address the "digital divide" for the elderly and new citizens, and its offline service team has conducted "Community One Hour" activities in over 50 communities [3] - The bank has implemented 18 special management systems for consumer protection and incorporated consumer protection requirements into the performance assessment of all employees, demonstrating a deep commitment to "heartfelt service" [3]