Group 1: Market Overview - The upcoming Spring Festival has led to a peak in sales at the Dou Nan Flower Market in Kunming, which is the largest fresh-cut flower trading market in Asia, connecting domestic consumers with global flower demand [1][3] - Various vibrant and festive New Year flowers are now available, including imported flowers from countries like Vietnam and the Netherlands [1][3] Group 2: Sales and Export Data - The export volume of fresh-cut flowers this month is five times the usual amount, with orders already scheduled into the new year [7] - In January 2026, the Kunming Customs reported an export of 9,748.47 tons of fresh-cut flowers, averaging over 5 million stems exported daily, representing a year-on-year increase of 21.09%, with a total value of 192.7 million yuan, up 22.97% [9] Group 3: Domestic Production and Technology - In Gansu, local fresh-cut roses are gaining popularity, supported by advanced technology that allows for continuous flower production [12][15] - The use of smart greenhouses enables precise control of temperature and humidity, extending the vase life of fresh-cut roses from one week to 15 days [15] Group 4: Consumer Preferences - Consumers are increasingly focused on the aesthetic appeal and practical factors such as shelf life and durability when purchasing flowers [13] - Online sales and live streaming have become popular, allowing consumers to select and compare flowers conveniently, with cold chain logistics ensuring delivery within 48 hours [15]
传统与科技交织撬动节日消费新场景 从“年货经济”看经济增长新动能
Yang Shi Wang·2026-02-14 09:42