保定市莲池区：电商赋能激活新春消费新引擎

Group 1 - The core event was the "Lianchi Good Products New Year E-commerce Festival" award ceremony, which recognized 28 groups and 45 individuals for their outstanding performance, promoting the integration of "e-commerce + consumption + culture" [1][3] - The "New Year Goods Live Streaming Competition" attracted many participants, including returning university students and local e-commerce experts, showcasing and promoting "Lianchi Good Products" through live streaming [1][3] - The online live streaming during the event garnered over 300,000 views, with 128,500 product exposures, 25,316 unique clicks, 1,559 completed orders, and a conversion rate of 6%, resulting in approximately 30,000 yuan in online sales [1][3] Group 2 - The event featured an innovative model combining "online live streaming + offline exhibitions," with eight themed exhibition areas and participation from over 80 companies, showcasing around 50 product categories [3] - The offline main venue attracted a total foot traffic of 50,000 people, achieving a total sales revenue of approximately 500,000 yuan, demonstrating significant social and economic benefits [4]