金价可能大跌开始了，26年2月14日黄金跌价

Group 1 - The domestic gold price has shown a downward trend, with AU9999 and Shanghai gold futures around 1110 yuan/gram, while the basic gold price is approximately 1125 yuan/gram [2][3] - Retail gold jewelry prices have expanded to a range of 1269 to 1562 yuan/gram, indicating a significant markup due to processing fees and channel premiums [2][3] - The international market shows high volatility, with spot gold at approximately 4981 USD/ounce, reflecting ongoing fluctuations in the gold market [4] Group 2 - Brand retail prices have generally decreased, with notable reductions across various brands, indicating a competitive pricing environment [3] - The wholesale market in Shenzhen shows prices for 999 gold around 1272 yuan/gram, with common processing fees ranging from 10 to 35 yuan/gram [4] - Consumer behavior is shifting, with increased caution in repurchase and quota management due to price volatility, leading to a rise in both buying and selling activities [6] Group 3 - As the Spring Festival approaches, there is a surge in demand for low-weight gold products, which cater to emotional and ceremonial consumption, but these products often come with high premiums [8] - Recommendations for gifting include verifying material authenticity and accepting emotional premiums, while investment advice suggests opting for standardized gold bars or products priced by gram for better liquidity and lower premiums [9][10] - Caution is advised against marketing claims of guaranteed appreciation, emphasizing the importance of assessing gold content and weight against market prices [10]