McDonald’s positions loyalty app at the center of its tech ambitions

This story was originally published on CX Dive. To receive daily news and insights, subscribe to our free daily CX Dive newsletter. Dive Brief: McDonald’s loyalty app reached 210 million 90-day active users in 70 global markets, according to executives on a Q4 2025 earnings call Wednesday. Active users are up from 185 million 90-day active users in the second quarter of 2025. In 2023, the restaurant chain made about $20 billion in system-wide sales to loyalty members across 50 markets. Sales to loyalt ...