McDonald’s is adding energy drinks, craft sodas to McCafe line

Group 1 - McDonald's ongoing strategy includes menu innovation, compelling value, and effective marketing to drive traffic and sales [3] - The return of the Snack Wrap in the U.S. and the introduction of McWings in Australia, along with the premium Big Arch burger, have shown strong performance [4] - The McCrispy Sandwich is gaining traction, and the company is testing various flavor combinations for new recipes [5] Group 2 - Analysts believe McDonald's and its franchisees are preparing for a spring or summer launch of CosMc's beverages, which could boost comparable sales in the mid-single-digit range [6] - A new menu category structure was created last year, focusing on beef, beverages, and chicken to enhance the overall customer experience [7] - McDonald's plans to expand its McCafe beverage lineup following a successful test in over 500 U.S. restaurants, with beverages representing a $100 billion global opportunity [8]