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Core Viewpoint - The Milan-Cortina Winter Olympics is expected to boost the local fashion industry, enhancing Milan's status as a global fashion capital and driving sales growth in February and beyond [1] Industry Summary - The Winter Olympics is seen as a significant opportunity for the recovery and upgrade of Italy's fashion industry, with global exposure and consumer benefits anticipated [1] - The Italian National Fashion Association predicts a sales increase of 1% to 3% for the fashion industry in 2026, driven by the events surrounding the Winter Olympics [1] - The Italian fashion industry generated over €100 billion in revenue in 2023, although growth has shown signs of slowing in recent years [1]