广州会展业国际化水平上新台阶 出海办展场次创新高

Core Insights - Guangzhou's exhibition industry is set to achieve both quantitative and qualitative improvements by 2025, with a significant increase in internationalization levels and a projected reception of 3.09 million overseas visitors throughout the year [1][3]. Group 1: Exhibition Activities - In 2025, key exhibition venues in Guangzhou are expected to host 479 events, representing a year-on-year increase of 33.8% [3]. - The total exhibition area is projected to reach 12.5 million square meters, marking a 5.4% increase compared to previous years [3]. - The cumulative number of attendees, including exhibitors and visitors, is anticipated to be 26.42 million, reflecting a year-on-year growth of 14.3% [3]. Group 2: Internationalization - The internationalization level of Guangzhou's exhibition industry is significantly enhanced, with 3.09 million overseas visitors expected in 2025, which is a 4.8% increase year-on-year and accounts for nearly 12% of total attendees [3]. - A record number of 21 local exhibition companies from Guangzhou are set to host nearly 60 events in 17 countries and regions, including Vietnam, Canada, Saudi Arabia, Brazil, Australia, and Italy, indicating a historic high in both the number of companies and events held abroad [3]. Group 3: Exhibition Structure - The structure of exhibitions continues to optimize, with 43 new exhibitions scheduled to be established in Guangzhou by 2025 [3]. - Notable new exhibitions include the SIAL Guangzhou by the French company Comexposium, the China International Elevator Exhibition, and the Guangdong-Hong Kong-Macao Greater Bay Area (International) Fashion and Lifestyle Exhibition, all of which are set to debut in 2026 [3].