商场“马”力十足花式引流

Group 1 - The core idea of the article highlights the vibrant consumer atmosphere in Changsha as the Spring Festival approaches, with shopping malls creating immersive experiences to attract both local residents and tourists [4][6][7] - Various shopping centers are enhancing their offerings with festive decorations and interactive experiences, such as the inflatable white horse and themed installations, to encourage consumers to engage and take photos [4][5] - The trend of "scene-based and experiential" consumption is emerging as a new highlight for the Spring Festival, with malls providing a mix of discounts and engaging activities to stimulate consumer interest [6][7] Group 2 - Shopping malls are implementing multiple promotions and fun activities to ignite enthusiasm for purchasing New Year goods, including significant discounts on gold and interactive giveaways [6][7] - The festive decorations in stores, such as red-themed outfits and gold ingot-shaped treats, contribute to a lively shopping environment, enhancing the overall consumer experience [6][7] - Industry insiders note that the current Spring Festival consumption in Changsha is characterized by creative installations and diverse promotional strategies, meeting the one-stop needs of consumers for purchasing New Year goods and enjoying traditional festivities [7]