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Core Insights - Qianwen has launched a new promotional campaign called "Super Free Card," allowing users to experience AI ticket purchasing for movies and events, enhancing AI-driven consumer engagement during the Spring Festival [1][4]. Group 1: Promotional Campaign - The "Super Free Card" can be used for a wider range of services, including movie tickets, hotel bookings, and flight tickets, in addition to dining and purchasing New Year goods [4]. - Users can receive a 25 yuan Super Free Card upon opening the Qianwen app, and can earn additional cards by inviting friends, with a maximum of 10 cards available per user [4][5]. - The promotional activity is limited to three days, and the Super Free Card is valid until April 30, allowing users to utilize it even after the holiday [4]. Group 2: User Engagement and Performance - The first wave of the free card campaign exceeded expectations, with the first-day order volume reaching ten times the forecast, indicating strong user engagement and retention [5]. - Qianwen's app maintained the top position on the App Store free chart for eight consecutive days, reflecting its popularity and user acquisition success [5]. - As of February 7, Qianwen's Daily Active Users (DAU) reached 73.52 million, approaching the DAU of a competitor, Doubao, and marking a significant growth record in the app industry over the past decade [5]. Group 3: Competitive Landscape - Following Qianwen's success in AI shopping, Google has announced the integration of shopping features into its AI assistant, Gemini, indicating a competitive response from major tech companies [5].