烟火里的首都年味：连锁商超“不打烊”守护团圆餐桌

Group 1 - The core idea of the article highlights the transformation of consumer experience during the Spring Festival, emphasizing not just availability but also quality and enjoyment in shopping [2][6] - Various enterprises have prepared for the surge in fresh produce demand, with specific quantities mentioned such as over 300 tons of king crabs and five times the usual amount of salmon [3] - The "Spring Festival does not close" initiative has become standard, ensuring continuous supply and service during the holiday period [4][7] Group 2 - Supermarkets are evolving from mere shopping destinations to cultural hubs, with activities like calligraphy and traditional performances enhancing the shopping experience [6] - Innovative product offerings have emerged, such as the collaboration between Hema and celebrity chefs to create a "God of Wealth" series of dishes, making festive cooking accessible to all [6] - The overall approach to consumer engagement has shifted, with shopping now seen as part of the festive ritual, as expressed by consumers enjoying the experience [6][7]