Sou Hu Cai Jing·2026-02-14 22:23Core Viewpoint - Apple Music maintains its subscription pricing amidst rising costs from competitors like Spotify, which has increased its prices multiple times in recent years [4][5][6]. Group 1: Pricing Comparisons - Spotify's individual subscription price in the US has increased from $9.99 to $10.99 in 2023, and is set to rise to $11.99 in 2024 [6]. - The current price for Spotify Premium individual users is $12.99 per month, while Apple Music's price remains at $10.99 per month [7]. - For Spotify's Premium Family plan, the price has increased from $19.99 to $21.99 per month, compared to Apple Music's Family plan at $16.99 per month [7]. Group 2: Consumer Reactions - Users have expressed dissatisfaction with Spotify's continuous price hikes, comparing it unfavorably to Apple Music and QQ Music [4]. - Some consumers feel that after significant investments in Apple devices, services like Apple Music should be included or offered at a better value [2].