L’Oréal CEO Talks Skin Care, Travel Retail China and E-Commerce

“The skin care playbook is the one that has changed the most with the proliferation of fun indies,” he continued. “So we have changed our own playbook. We increased innovation in the second half and revised our media-engagement strategies. Even though skin care is less reactive than makeup, it does work. The proof is in the pudding. We stepped up innovation in dermatological beauty. The sales growth accelerated quarter after quarter.”“We will be winning again in skin care by bridging health and beauty, and ...