Ge Long Hui·2026-02-15 04:59Group 1 - The company plans to acquire 29.06% of PUMA's shares for a total of €1.506 billion (approximately RMB 12.28 billion) at a price of €35 per share, making it the largest shareholder of PUMA [1] - PUMA is currently in a transitional phase, with projected revenues of €8.817 billion in 2024, reflecting a 2.51% year-on-year increase, and a net profit of €282 million, down 7.64% [1] - In the first three quarters of 2025, PUMA's revenue is expected to decline by 8.49% to €5.974 billion, with a net loss of €309 million, indicating ongoing strategic adjustments [1] Group 2 - PUMA's stock price is at a historical low, with the acquisition priced at a 62% premium based on the closing price on January 26, 2026, highlighting the brand's long-term value despite short-term profit pressures [2] - The company aims to enhance PUMA's profitability through improvements in retail operations, supply chain management, and brand synergy, while also leveraging its global market experience [2] - Anta's brand retail sales growth has slowed in Q4 2025, with a low single-digit decline for the main brand, while other brands like Fila and Descente continue to show strong growth [2] Group 3 - The company is implementing a focused, multi-brand, and globalization strategy, accumulating successful experiences in brand transformation and high-quality growth [3] - Due to a slow industry recovery and potential short-term impacts from the acquisition, the profit forecast has been adjusted, with expected net profits of RMB 13.15 billion, 14.16 billion, and 16.22 billion for 2025, 2026, and 2027 respectively [3] - The company maintains a "buy" rating with projected PE ratios of 16, 15, and 13 for the respective years [3]