1 Beaten-Down Value Stock to Buy Now With $100
NIKENIKE(US:NKE) The Motley Fool·2026-02-15 06:30

Core Viewpoint - Analysts predict a shift towards value stocks in 2026, with Nike identified as a strong opportunity due to its competitive advantages and ongoing turnaround efforts [1][2]. Company Overview - Nike is currently undergoing a turnaround strategy led by new CEO Elliott Hill, who replaced John Donahue in 2024 after disappointing financial results [4]. - The company's marketing strategy is now focused on leveraging its strong brand and innovation in athletic wear, while also renewing wholesale agreements to boost revenue [5]. Financial Performance - Nike's wholesale revenue improved by 8% in the most recent quarter, although overall sales growth remained flat on a currency-neutral basis [6]. - North America saw a revenue increase of 9%, while Europe grew by 3% before foreign-exchange adjustments, indicating accelerating growth in these regions [6]. - Sales in China declined by 17% year over year last quarter, contributing to a significant drop in EBITDA, which fell by 49% [8]. Future Outlook - Nike may face challenges through the remainder of fiscal 2026, but the impact of tariffs and declining profitability in China is expected to lessen, allowing for potential margin expansion and sales growth [9]. - Analysts forecast a rebound in Nike's earnings per share, projecting an increase from $1.75 for the fiscal year ending in May to $2.47 for fiscal 2027, with shares trading at about 25 times forward earnings [10]. - The company is positioned to benefit from a growing sports market in China, which is projected to reach a $1 trillion valuation by 2030 [8].

NIKE-1 Beaten-Down Value Stock to Buy Now With $100 - Reportify