Is Amazon Stock Going to $260?

Core Viewpoint - Amazon's stock has declined over 5% since the beginning of 2026, primarily due to a negative market reaction following its fourth-quarter earnings report, which led to a 10% sell-off and a current price approximately 20% below its all-time high of nearly $260 [1][2]. Financial Performance - Amazon reported Q4 revenue of $213.4 billion, a 14% year-over-year increase, and operating income of $25 billion, exceeding expectations [4]. - Amazon Web Services (AWS) experienced a 24% growth, marking its best growth rate in over three years, significantly driven by in-house designed custom chips that saw triple-digit revenue growth [5]. Market Sentiment - The stock's decline is attributed to skepticism regarding Amazon's capital expenditure guidance, which is projected to reach $200 billion for 2026, a substantial increase from the $132 billion spent in the past year [7]. - The market is currently in a "show-me" mood, indicating that investors are looking for tangible returns on Amazon's significant spending [9]. Future Outlook - If AWS continues to show strong growth and Amazon can deliver better-than-expected quarterly results throughout 2026, there is potential for the stock to recover and surpass its previous all-time high [10]. - Conversely, if AWS revenue growth falters, the stock may face downward pressure [10].