黄金一夜变天！2026年2月15日最新报价，全国价差竟这么大？

Core Viewpoint - The domestic gold market is experiencing a slight correction, with significant price discrepancies between retail and wholesale gold prices, influenced by various factors including operational costs and market demand fluctuations [1][4]. Group 1: Gold Prices - The current price of gold in RMB is reported at 1108.50 yuan per gram, down by 14.42 yuan from the previous trading day, while international gold prices hover around 5038 USD per ounce [1]. - Major brand stores like Chow Tai Fook and Luk Fook are pricing their gold at around 1529 to 1548 yuan per gram, while more affordable options like Caibai and China Gold are around 1515 yuan per gram, showing a price difference of up to 33 yuan among brands [1]. - In the Shenzhen Shui Bei wholesale market, the price for 999 gold is approximately 1272 yuan per gram, which is 257 yuan cheaper than major brand stores [1]. Group 2: Investment Gold Bars - Prices for bank gold bars are significantly lower, with Industrial and Commercial Bank's gold bar priced at 1143.43 yuan per gram, and other banks offering similar prices, all nearly 400 yuan less than brand store prices [2][4]. - The Shanghai Gold Exchange offers even lower prices at 1104.95 yuan per gram, although these are less accessible to ordinary consumers [4]. Group 3: Price Discrepancies - The substantial price differences are attributed to international gold price fluctuations, macroeconomic factors, and the operational costs associated with brand stores, which include high rent and marketing expenses [4]. - Brand stores often adopt a "follow the rise, not the fall" pricing strategy, especially before peak demand periods like the Spring Festival, which further exacerbates the price gap [4].