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Core Insights - The article highlights the increasing demand for traditional rice cakes in Shanghai as the Lunar New Year approaches, reflecting local culinary preferences and cultural significance [1][2][3] Group 1: Market Demand - There is a notable surge in orders for traditional rice cakes, particularly in the lead-up to the Lunar New Year, with producers experiencing a significant increase in workload [1][2] - The popularity of rice cakes is attributed to their cultural significance, as they symbolize good fortune and prosperity during the festive season [1][3] Group 2: Production and Innovation - Producers like Shen Huijin have adapted their operations to meet rising demand, often working late into the night to prepare ingredients and fulfill orders [1][2] - Newer companies, such as Afang Cake Group, are innovating by offering smaller, more intricate cake designs with unique flavors, catering to modern consumer preferences [4][5] Group 3: Consumer Preferences - Corporate clients are increasingly seeking high-quality, aesthetically pleasing food items for events, moving away from generic options to more unique and thoughtful offerings [4][5] - The emphasis on presentation and emotional value in food products is becoming a key factor in consumer purchasing decisions, especially for corporate events [5] Group 4: Industry Dynamics - The food production industry in Shanghai is experiencing a busy season, with companies ramping up operations to meet the demands of festive periods like the Lunar New Year [6] - The competitive landscape is shifting as businesses strive to differentiate their products through innovative designs and flavors, reflecting changing consumer expectations [4][5]