新春观察·年夜饭“新”吃法火“出圈” 轻松过年成为新风尚

Core Insights - The traditional Chinese New Year's Eve dinner, known as "年夜饭," is evolving in its preparation and dining experience, reflecting a deep yearning for family reunion despite changes in how it is celebrated [1][3] Group 1: Changes in Dining Trends - There is a significant increase in the popularity of pre-booked New Year's Eve dinners, especially at renowned restaurants, with many fully booked well in advance [3][6] - The average price for New Year's Eve dinner packages ranges from 3000 to 5000 yuan, catering to groups of 6 to 8 people [3] - Online meal packages are gaining traction, with a reported threefold increase in pre-orders for New Year's Eve dinners compared to the previous year [6] Group 2: Demographic Shifts - The consumer base for New Year's Eve dinners is becoming younger, with 50% of orders for home-cooked meal services coming from users under 30 years old [13] - There is a notable trend of families opting for professional chefs to prepare meals at home, indicating a shift towards convenience and a focus on spending quality time together [11][13] Group 3: Diverse Consumption Scenarios - New dining scenarios are emerging, such as dining while traveling or ordering meals to be delivered, which reflects a diversification in how families celebrate [8] - The rise of pre-prepared dishes and semi-finished meal kits is allowing families to simplify meal preparation while enhancing emotional connections during the festive season [13]