新春走基层｜政策暖风频吹，新能源车加速"下沉"

Group 1 - The Chinese automotive market is experiencing a surge in consumer interest, particularly in the lower price range of 60,000 to 100,000 yuan, driven by the continuation of the "National Subsidy" policy and the traditional peak consumption period around the Spring Festival [1][2] - The competition among automotive brands is intensifying, with many companies relocating their dealerships to high-traffic areas such as shopping malls to capture consumer attention and enhance brand visibility [2][3] - Price remains a decisive factor for consumers in third- and fourth-tier cities, leading brands to emphasize pricing and promotional offers in their marketing strategies [2][3] Group 2 - The acceptance of electric vehicles (EVs) is increasing in rural areas, with a notable rise in the number of brands like BYD and Wuling appearing on the streets, indicating a growing market for EVs outside urban centers [6][7] - The sales of new energy vehicles (NEVs) in rural areas are projected to grow significantly, with total sales expected to rise from 397,000 units in 2020 to nearly 7.6 million units by 2024, outpacing urban market growth [7] - The construction of charging infrastructure is crucial for the adoption of EVs, with a projected total of 20.09 million charging points by the end of 2025, reflecting a 49.7% year-on-year increase [8][9]