Core Insights - Tariffs continue to pose a significant cost challenge for General Motors (GM), but the company has managed the impact better than anticipated [1] Financial Performance - In 2025, GM incurred $3.1 billion in gross tariff costs, which was lower than the initial forecast of $3.5-$4.5 billion. By the third quarter, the company had incurred $2.4 billion, with an additional $700 million in the fourth quarter [2] - GM offset over 40% of its gross tariff costs through pricing actions, footprint adjustments, and internal cost reductions, which helped maintain margins despite trade pressures [3] Future Outlook - For 2026, GM expects gross tariff costs to be in the range of $3-$4 billion, slightly higher than in 2025 due to an additional quarter of exposure. The first-quarter impact is anticipated to be between $750 million and $1 billion [4] - The company plans to sustain its mitigation efforts through pricing discipline, manufacturing adjustments, and efficiency measures, while also increasing U.S. vehicle production and investing in supply-chain resiliency [5] Competitive Context - Ford faced a net tariff headwind of approximately $2 billion in 2025, with expectations of a $1 billion decline in tariff costs for 2026 as credits take effect [6] - Stellantis estimated its 2025 net tariff impact at around €1.5 billion, significantly affected by 25% tariffs on imports from Canada and Mexico [7] Stock Performance - GM shares have increased by 44% over the past six months, outperforming the industry [8] - GM trades at a forward price-to-earnings ratio of 6.47, which is below the industry average, and carries a Value Score of A [11]
Will Tariffs Remain a Major Headwind for General Motors in 2026?