Apple(US:AAPL) CNBC·2026-02-16 18:21Core Insights - Apple is set to launch a new integrated video podcast experience in Apple Podcasts this spring, responding to the growing trend of video viewership in podcasting, with 37% of individuals over age 12 watching video podcasts monthly [1][2]. Group 1: Product Features and Updates - The update aligns Apple Podcasts with competitors like Spotify, YouTube, and Netflix, which have increasingly focused on video podcasting [2]. - Users will have the ability to switch seamlessly between watching and listening to shows, utilize picture-in-picture mode, and download video episodes for offline viewing [3]. - The new update introduces support for HTTP Live Streaming (HLS), allowing for adaptive video playback and enhanced controls within the app [4]. Group 2: Advertising and Monetization - The HLS format will enable dynamic video ad insertion, allowing creators to include video ads in their episodes without additional distribution fees from Apple, although ad networks will incur an impression-based fee [5]. - Launch partners for podcast hosting include Acast, Amazon-owned ART19, Triton's Omny Studio, and SiriusXM, all supporting HLS video [6]. Group 3: Competitive Landscape - YouTube reported over 1 billion monthly active viewers of podcast content, while Spotify invested over $100 million in podcasters in the first quarter of last year [6]. - Netflix has entered the video podcast space, collaborating with Spotify to bring video podcasts to its platform and investing in original programming [7]. Group 4: Financial Context - Apple's Services segment, which encompasses digital content and subscription businesses, generated $30 billion in revenue in the most recent quarter, although specific revenue from Apple Podcasts is not disclosed [7].