BIDU(US:BIDU) Xin Lang Cai Jing·2026-02-17 06:58Core Viewpoint - Beijing's "Jingcai New Year" initiative, launched by the Beijing Municipal Transportation Commission and the Beijing Municipal Culture and Tourism Bureau in collaboration with Baidu Maps, aims to enhance the travel experience during the Spring Festival by integrating AI technology and providing comprehensive travel planning solutions [1]. Group 1: Travel Planning Features - The "Jingcai New Year" activity offers a one-stop solution for travel planning, featuring authoritative recommendations for attractions [1]. - Users can access a surprise-filled Spring Festival guide by simply searching "Jingcai New Year" in the Baidu Maps app [4]. Group 2: Culinary Experience - The initiative includes a "Taste of Beijing" map that highlights classic local delicacies, from time-honored brands to popular restaurants, ensuring visitors can enjoy authentic Beijing flavors [4]. Group 3: Cultural Activities - A guide for experiencing traditional Beijing customs is provided, showcasing popular temple fairs such as the Ditan Temple Fair and the cultural festivities at the Badaling Great Wall [6]. Group 4: Exploration Opportunities - The program recommends numerous winter activities and new city landmarks, allowing visitors to engage in ice and snow sports or explore intangible cultural heritage experiences [8]. Group 5: User Engagement - To access the features, users need to open the Baidu Maps app and enter "Jingcai New Year" in the search bar, which will display curated routes, temple fair lists, and food maps [10].