YONGHUI SUPERSTORES(SH:601933) Sou Hu Cai Jing·2026-02-17 08:31Core Viewpoint - Yonghui Supermarket, once a leading player in the retail industry with a market value peaking at 117.9 billion yuan, has faced significant challenges leading to a drastic decline in its market value to 33.94 billion yuan, losing nearly 84 billion yuan in value due to various operational and competitive pressures [3][19]. Company Overview - Yonghui Supermarket operates over 1,200 stores across 16 provinces in China, maintaining a strong market presence [1]. - The company was listed on the Shanghai Stock Exchange in November 2013, experiencing a five-year growth period where its market value exceeded 117.9 billion yuan [3][14]. Historical Background - The founders, Zhang Xuanning and Zhang Xuansong, started their entrepreneurial journey in the 1990s as beer distributors before transitioning into the supermarket industry in the mid-1990s [4][11]. - The first Yonghui Supermarket was established in 1998, focusing on fresh produce and quickly gaining popularity among consumers [12]. Business Model and Strategy - Yonghui Supermarket initially thrived by emphasizing fresh products and a clean shopping environment, becoming a model for government-promoted agricultural reforms [12][14]. - The company adopted a strategy of combining fresh food with other retail offerings, which helped build consumer trust and brand recognition [12]. Challenges and Decline - The rise of e-commerce platforms like JD.com and Tmall has significantly impacted Yonghui's market share, as the company struggled to adapt to the changing retail landscape [14][16]. - Attempts to enter the online market through initiatives like Yonghui Weidian and partnerships with JD.com did not yield the expected results, leading to further operational difficulties [16][17]. - Internal conflicts between the founders regarding the company's direction contributed to a split in management and strategy, further complicating the company's recovery efforts [17][19]. Financial Performance - As of the latest reports, Yonghui Supermarket's net profit for Q3 2021 was -2.178 billion yuan, reflecting a significant decline compared to previous periods [9]. - The company's market value has plummeted from a peak of 117.9 billion yuan to 33.94 billion yuan, indicating a loss of nearly 84 billion yuan [3][19].