“电影+”深度融合模式点燃节日经济 “跟着电影赏非遗”感受传统文化魅力

Core Insights - The article discusses the growing trend of watching movies during the Chinese New Year, highlighting various promotional activities by cinemas and shopping malls to enhance consumer engagement and spending during the festive season [1] Group 1: Movie Market and Promotions - The 2026 Spring Festival film market features multiple new releases, including genres such as spy, action, comedy, and animation, with titles like "Silent Awakening," "Racing Life 3," and "Boon Year of the Bear" [1] - Cinemas are offering "one ticket, all benefits" promotions, allowing moviegoers to enjoy various discounts and offers across different sectors [1] Group 2: Regional Activities and Engagement - In Hunan, citizens can enjoy exclusive discounts on dining, experiences, and retail by presenting their same-day movie ticket stubs [3] - In Shaanxi, the Xi'an Xiying Film Park is hosting a series of family-friendly events, including character parades and music flash mobs, to attract young consumers [5] - In Fujian, 70 themed public screening events are being held to honor frontline workers during the holiday season [7] Group 3: Cultural Integration and Non-Material Heritage - Liaoning province has launched the "Follow the Movie to Appreciate Intangible Cultural Heritage" initiative, which includes screenings of promotional videos and ticket discounts for heritage venues [8] - The Panjin Liaohe Folk Museum has seen a significant increase in visitors, with a 40% rise in foot traffic attributed to the "Follow the Movie to Appreciate Intangible Cultural Heritage" campaign [10][14] - The integration of film and intangible cultural heritage is creating new cultural consumption scenarios, enhancing the overall festive experience for consumers [12]