打响新春攻势,阿里在布什么棋?
Di Yi Cai Jing Zi Xun·2026-02-17 08:44

Core Insights - Alibaba has launched its new AI model Qwen3.5-Plus, which competes with top closed-source models like Gemini-3-pro and GPT-5.2, marking a significant advancement in the AI landscape [1] - During the Spring Festival, over 130 million people experienced AI shopping for the first time, with the AI assistant "Qianwen" becoming a national-level tool [1] - Qwen3.5-Plus features a total of 397 billion parameters, with only 17 billion activated, achieving performance that surpasses models with over a trillion parameters while reducing deployment memory usage by 60% [1][4] Model Performance and Innovation - Qwen3.5 represents a generational leap from previous models, transitioning from a pure text model to a native multimodal model, significantly enhancing its capabilities in various assessments [2] - The model has shown superior performance in multiple evaluations, including general agent assessments and visual question answering, outperforming competitors like Gemini 3 Pro and GPT-5.2 [2][3] - Key innovations in Qwen3.5's architecture include a mixed MoE structure and a unified approach to handling multiple data modalities during pre-training, resulting in a more efficient model with lower parameter requirements [4] Market Impact and User Engagement - The Qianwen app has seen a dramatic increase in user engagement, with a 22-fold increase in AI ticket orders and a 372-fold increase in movie ticket orders during the Spring Festival [6] - Nearly half of all AI orders came from county-level cities, indicating a broadening user base and accessibility of AI technology [6] - The app's integration with Qwen3.5-Plus enhances its capabilities, allowing it to assist users in various tasks, thus increasing its utility in daily life [6] Infrastructure and Ecosystem - Alibaba has opened over 400 Qianwen models since 2023, with global downloads surpassing 1 billion, fostering a robust developer ecosystem [8] - The company’s self-developed AI chip "Zhenwu 810E" is optimized for training and inference of large models, contributing to the cost-effectiveness of Qwen3.5 [9] - Alibaba Cloud holds a 35.8% market share in China's AI cloud market, indicating its leading position and the growing demand for AI infrastructure [10] Long-term Strategy and Vision - Qwen3.5 is part of Alibaba's broader strategy towards achieving AGI, with ongoing exploration of all-in-one multimodal capabilities [5][7] - The dual approach of advancing cutting-edge models while making AI accessible to everyday users reflects Alibaba's commitment to integrating technology into daily life [11]