DA Davidson Lowers its Price Target on Harley-Davidson, Inc. (HOG) to $25 and Maintains a Buy Rating

Core Viewpoint - Harley-Davidson, Inc. (NYSE:HOG) is facing challenges with its fourth-quarter results and fiscal 2026 guidance, prompting analysts to lower their price targets while maintaining positive ratings, indicating a potential turnaround strategy in place [2][3]. Financial Performance - Harley-Davidson reported fourth-quarter revenue of $496 million, exceeding the consensus estimate of $479.83 million [4]. - The company is taking steps to stabilize operations and align wholesale shipments with retail demand, reflecting a commitment to long-term earnings and cash-flow potential [4]. Analyst Ratings and Price Targets - DA Davidson lowered its price target on Harley-Davidson to $25 from $30 while maintaining a Buy rating, citing fourth-quarter results and fiscal 2026 guidance below expectations [2]. - BMO Capital also reduced its price target to $24 from $30, keeping an Outperform rating, and noted that initial 2026 guidance was disappointing due to various strategic adjustments [3]. Strategic Initiatives - Management is focused on inventory cleanup and rebuilding dealer confidence as part of a turnaround strategy for 2026 [2][4]. - The company is undergoing "reset" actions, including channel right-sizing and strengthening the dealer network, which are seen as reasonable steps to improve performance [3].