Core Insights - This year's Spring Festival has seen a significant increase in travel, with more people choosing to travel during the holiday compared to previous years [1][10] Travel Trends - Multiple platforms report a substantial increase in travel bookings during the Spring Festival, with hotel night stays up over 80% and ticket sales up 54% compared to last year [1] - Tourist numbers in various regions have shown double-digit growth year-on-year during the first two days of the holiday [5] Visitor Statistics - Shanghai received 2.5612 million visitors on the first day of the Spring Festival, marking a 38.97% increase compared to the same day in 2025 [6] - Nanjing's tourist attractions recorded 1.348 million visitors on the same day, a 31.4% increase year-on-year [6] - In Fujian province, 130 monitored scenic spots welcomed 749,900 visitors on the first day, a 29% increase, generating ticket revenue of 13.8291 million yuan, up 28.4% [6] Flight and Ticket Pricing - Airfare has become cheaper than train tickets, with significant price drops on popular routes, such as a flight from Beijing to Haikou dropping from 1,999 yuan to 792 yuan [8] - The trend of early travel has been facilitated by lower airfare prices, leading to a surge in flight bookings during the first three days of the festival [9] Overall Market Outlook - The combination of extended holiday periods, family travel demand, and increased foreign tourist interest is expected to make this Spring Festival one of the busiest on record [10][11] - The unique timing of the holiday, with the break starting before New Year's Eve, has encouraged earlier travel, shifting peak travel days from the traditional second day to the first day of the festival [11]
大年初一机票腰斩、国博爆满！多地实现两位数增长 今年或是旅游“最热春节”？
Zhong Guo Jing Ying Bao·2026-02-17 11:05