多地实现两位数增长,今年或是旅游“最热春节”?
Zhong Guo Jing Ying Bao·2026-02-17 11:51

Core Insights - This year's Spring Festival has seen a significant increase in travel, with more people choosing to travel during the holiday compared to previous years [1][18] - Data from various platforms indicate a substantial rise in tourism-related bookings and visitor numbers during the holiday period [1][11][14] Travel Trends - The number of hotel bookings has increased by over 80% year-on-year, and ticket sales for attractions have risen by 54% during the first three days of the holiday [1] - Major tourist destinations, including the National Museum of China and various scenic spots across cities like Shanghai and Nanjing, reported double-digit growth in visitor numbers [2][11][14] Flight and Accommodation Insights - Airfare has dropped significantly, with some flights being cheaper than train tickets, leading to an earlier peak in travel compared to traditional patterns [15] - Flight bookings for the first three days of the holiday have surged, with a 54% increase in hotel occupancy on February 17 compared to the previous day [17] Market Predictions - The 2026 Spring Festival is projected to be the hottest in history, driven by extended holiday periods, family travel demand, and an influx of foreign tourists experiencing the Chinese New Year [18] - The unique timing of the holiday this year has encouraged earlier travel, with the peak travel day shifting to the first day of the New Year [18]