总台2026年春晚以科技演绎“万马奔腾”,用数字激活中式美学
Sou Hu Cai Jing·2026-02-17 12:58

Core Viewpoint - The Spring Festival Gala of the China Central Television (CCTV) showcases a vibrant and innovative presentation that integrates traditional Chinese culture with advanced technology, emphasizing the theme of "Galloping Horses" to reflect the spirit of the Year of the Horse [1][2]. Group 1: Technological Innovations - The stage design incorporates over 300 modular components and 5,584 individual flipping modules to create an artistic installation of eight galloping horses, developed by CCTV's technical department [1]. - XR technology is utilized to simulate the journey from outer space to Earth, enhancing the visual experience of the performance "Silk Road Ancient Rhythms" [1]. - The integration of hyper-realistic digital human technology into the gala stage marks a first for the event, showcasing advancements in digital representation [1]. Group 2: Cultural Integration - The gala draws inspiration from traditional Chinese culture, incorporating elements that symbolize resilience and progress, particularly through the representation of the horse [2]. - The performance "Drawing New Spring" features a blend of Chinese and international performers using props like diabolo and Czech sticks to create a dynamic visual effect, merging traditional acrobatics with modern artistic expression [2]. - The design philosophy emphasizes a fusion of thought, art, and technology, expanding the boundaries of artistic expression while creating an immersive experience where "people are in the scene, and the scene moves with the people" [2].

总台2026年春晚以科技演绎“万马奔腾”,用数字激活中式美学 - Reportify