NIKE's Innovation Reset: Will It Drive Consumer Demand Rebound?

Key Takeaways NKE is pivoting to performance-led innovation in running, basketball and training.NKE is investing in cushioning tech, lightweight materials and athlete-focused design.NKE's Win Now strategy targets retail basics, digital reset and wholesale ties to spur demand.NIKE, Inc. (NKE) is pursuing a broad innovation reset to revive growth, fortify brand relevance and address intensifying competition in the global athleticwear market. The company is shifting back to performance-led innovation by accele ...