不只是赞助,火山引擎还是这届春晚的技术供应商
Sou Hu Cai Jing·2026-02-17 17:26

Core Viewpoint - The integration of AI technology in this year's Spring Festival Gala has exceeded expectations, transforming the event into a platform for showcasing advanced AI capabilities rather than merely a commercial sponsorship opportunity [1][2]. Group 1: AI Integration and Performance - The Spring Festival Gala has evolved into a significant showcase for AI, with ByteDance's "Doubao" achieving 1.9 billion interactions on New Year's Eve and processing a peak of 63.3 billion tokens per minute, demonstrating its technical capabilities [2][5]. - The total token usage in China's public cloud reached 112 trillion in 2024, with ByteDance's monthly token usage now comparable to Google's, indicating rapid growth and efficiency in AI deployment [5]. - The AI model "Seedance 2.0" was instrumental in creating visually stunning segments like "He Huashen," showcasing the potential of AI in enhancing production quality and aesthetic appeal [6][8]. Group 2: Technological Advancements - The "Seedance 2.0" model, despite being only partially trained during the Spring Gala's production, still delivered impressive results, highlighting the model's robustness and adaptability [7][8]. - The model's ability to handle traditional Chinese aesthetics and styles effectively demonstrates its generalized capabilities, which surpasses the limitations of previous models [8][9]. - The collaboration between AI and traditional production methods has led to significant advancements in visual effects, as seen in the "Dream Bottom" segment, which utilized real-time rendering technology [16]. Group 3: Commercial Implications - ByteDance's sponsorship of the Spring Festival Gala reflects a strategic move to enhance brand visibility and promote AI technology to a broader audience, rather than merely seeking immediate financial returns [13][17]. - The event's success in integrating AI into its production process may lead to ongoing investments in AI technology services, indicating a shift in how major events are produced and sponsored in the future [13][15]. - The use of AI in the Gala not only enhances the viewing experience but also serves as a cultural bridge, demonstrating the potential for technology to enrich traditional practices [17].