Apple’s AI Could Be Worth $1.5 Trillion, Says Dan Ives - Apple (NASDAQ:AAPL)
AppleApple(US:AAPL) Benzinga·2026-02-17 17:37

Core Insights - Apple's AI layer could be valued at approximately $1.5 trillion, representing nearly half of its current market valuation, indicating a disconnect in market pricing [1] - Apple has a significant advantage in AI due to its installed base of over 2.5 billion active devices and 1.5 billion iPhones, allowing for rapid deployment of AI services [2] AI Strategy and Monetization - The rollout of Apple's AI platform, including an overhaul of Siri, is expected to begin in phases starting this summer, with advanced capabilities anticipated by 2026, focusing on monetization through AI-driven subscription services [3] - Apple's AI strategy has the potential to create a new revenue layer without the need for additional hardware sales, moving the company towards SaaS-like economics [4] Long-term Value and Market Perception - The AI strategy could significantly reshape Apple's long-term value, positioning the company to monetize intelligence across its extensive consumer technology ecosystem [5] - If execution aligns with expectations, Apple's AI business could emerge as one of its most valuable assets, currently undervalued by the market [5]