Cheerios Parent General Mills Slashes Sales Outlook. Its Stock Is Plunging.

Core Insights - General Mills has reduced its full-year sales and earnings forecast due to a challenging consumer environment, expecting organic net sales to decline between 1.5% and 2% this year, compared to a previous forecast of up to 1% growth [1][1] - Adjusted earnings per share are anticipated to decrease by 16% to 20%, a revision from the earlier estimate of a 10% to 15% decline [1][1] Company Performance - Shares of General Mills fell by 8% in late trading following the announcement of the revised forecasts [1][1] - The decline in General Mills' stock reflects broader pressures in the packaged food sector, with competitors like Mondelez International, Kraft Heinz, and Campbell's also experiencing stock drops of 5% to over 7% [1][1] Consumer Trends - The company attributes the decline in sales to weak consumer sentiment, heightened uncertainty, and significant volatility affecting consumer purchasing patterns [1][1] - Low- and middle-income consumers are particularly impacted by inflation and reduced government benefits, leading them to seek discounted products rather than purchasing at full price [1][1] - A recent survey indicated a 20-point gap in consumer sentiment between those with stock holdings and those without, highlighting the financial strain on lower-income groups [1][1]