梦之蓝香伴春晚，航天梦闪耀九天

Core Viewpoint - The article highlights the deep cultural connection between the Yanghe brand and the Chinese New Year Gala, emphasizing its role as a cultural symbol and a bridge for emotional resonance among Chinese people globally [1][5][10]. Group 1: Brand and Cultural Significance - Yanghe's Dream Blue M6+ has become an emotional anchor for Chinese families during the New Year's Eve, marking its seventh consecutive year as the timekeeper for the Spring Festival Gala [2][4]. - The brand's partnership with the Spring Festival Gala reflects a profound alignment with national sentiments, capturing the essence of family reunion and national pride [5][6]. - Yanghe's commitment to quality and tradition is evident in its use of non-heritage handcraft brewing techniques, which resonate with Chinese consumers' taste preferences [5][6]. Group 2: International Expansion and Cultural Exchange - Yanghe has expanded its brand presence internationally, engaging in cultural exchange activities in countries like Thailand and Singapore, thereby transforming festive emotional resonance into sustainable brand assets [6][8]. - The establishment of overseas cultural exchange centers in various countries has allowed Yanghe to integrate Chinese liquor culture into local communities, enhancing its global brand narrative [8][9]. - Yanghe's participation in high-profile events, such as the APEC summit and international wine expos, has elevated its status as a cultural ambassador for Chinese liquor [9][10]. Group 3: Market Performance and Growth - Despite industry challenges, Yanghe achieved a 23% growth in overseas sales in 2025, positioning itself as a leader in the international market for Chinese liquor [10]. - By the end of 2025, Yanghe's products were available in 86 countries and regions across six continents, establishing it as a benchmark for Chinese liquor exports [10].