Bei Ke Cai Jing·2026-02-18 10:08Core Insights - The travel industry is experiencing a surge in demand during the Chinese New Year, with flight bookings increasing by 40% compared to last year [1] - There is a notable trend of travelers exploring lesser-known cities, indicating a strong demand for immersive and localized travel experiences [3] - The "reverse Spring Festival" trend is reshaping traditional travel patterns, boosting local dining and cultural tourism [4] Group 1: Travel Demand and Trends - From the second day of the Lunar New Year, there has been a significant increase in travel, with popular destinations including Beijing, Chengdu, Guangzhou, and others [1] - Emerging cities with rich cultural backgrounds, such as Guangxi's Chongzuo and Jiangxi's Jingdezhen, are gaining attention, reflecting a shift towards deeper travel experiences [3] - The "reverse Spring Festival" trend is leading to increased travel from major cities like Beijing and Shanghai to nearby destinations, enhancing short-distance travel popularity [4] Group 2: Dining and Culinary Tourism - The "must-eat list" on Dazhong Dianping saw a nearly 40% increase in overall traffic during the first four days of the holiday, with off-site traffic rising by almost 50% [5] - Cities known for their culinary offerings, such as Shantou and Sanya, are experiencing significant growth in traffic, with some cities seeing increases of around 200% compared to last year [6] Group 3: Attractions and Accommodation - Popular tourist attractions during the holiday include the Sichuan Lantern World and various historical sites, with hotel and homestay bookings increasing by 32% [7] - Family and youth travel segments are notably increasing, with a 50% rise in bookings for family-friendly attractions, indicating a vibrant market [7]