Core Viewpoint - The Chinese New Year flower market is experiencing a consumption peak, with vibrant sales across various regions, highlighting the growth of the "beautiful economy" in the floral industry [1] Group 1: Market Performance - The flower market in Xi'an, Shaanxi, is bustling with consumers attracted to traditional New Year flowers like orchids and azaleas [1] - In Zhangzhou, Fujian, the flower market saw a significant increase in sales, with a single-day record of over 40 million yuan, marking a 10% growth compared to the previous year [1] - The modern flower industry park in Lijiang, Yunnan, is introducing 200,000 colorful calla lilies with auspicious meanings, indicating a strong demand for unique floral products [1] Group 2: Consumer Trends - The Chinese Flower Association reports a notable diversification and personalization trend in the flower market, with a deeper integration of online and offline sales channels [1] - The market is effectively stimulating the potential of the "beautiful economy," suggesting a shift towards more creative and personalized floral offerings [1]
南北花市红火 年宵花点亮消费市场
Yang Shi Wang·2026-02-18 11:59