[视频]南北花市红火 年宵花点亮消费市场

Core Viewpoint - The Chinese New Year flower market is experiencing a consumption peak, with vibrant sales across various regions, highlighting the growth of the "beautiful economy" in the floral industry [1] Group 1: Market Performance - The flower market in Xi'an, Shaanxi, is bustling with consumers attracted to traditional New Year flowers like orchids and azaleas [1] - In Zhangzhou, Fujian, the flower market saw a significant increase in sales, with a single-day record of over 40 million yuan, marking a 10% growth compared to the previous year [1] - The modern flower industry park in Lijiang, Yunnan, is introducing 200,000 colorful calla lilies with auspicious meanings, indicating a strong demand for unique floral products [1] Group 2: Trends and Insights - The China Flower Association reports that the flower market is expected to show robust supply and demand through 2026, with notable trends towards diversification and personalization in consumer preferences [1] - The integration of online and offline sales channels is deepening, effectively stimulating the market potential of the "beautiful economy" [1]