Xin Jing Bao·2026-02-18 14:52Group 1 - The Spring Festival tourism market has started strongly, with a significant increase in travel demand, particularly from the second day of the Lunar New Year, leading to a 40% year-on-year increase in flight bookings from initial data [1] - Popular travel destinations include major cities such as Beijing, Chengdu, Guangzhou, and Shanghai, while smaller cities with rich cultural backgrounds are also gaining attention, indicating a strong demand for in-depth and localized travel experiences [1] - The number of orders for local specialty shops has doubled compared to the same period last year, reflecting a growing interest in authentic local cuisine during traditional festivals [1] Group 2 - The trend of "reverse New Year" has emerged, breaking the traditional one-way travel pattern during the Spring Festival, which has positively impacted local dining and tourism [2] - Major cities like Beijing and Shanghai are seeing significant outbound travel to nearby cities, with a nearly 40% increase in overall traffic on the "must-eat list" compared to last year, and an 81% increase in orders from listed merchants [2] - Smaller cities known for their culinary offerings, such as Shantou and Sanya, have experienced substantial growth in traffic, with some cities seeing increases of around 200% compared to last year [2] Group 3 - Hotel and homestay bookings have increased by 32% during the Spring Festival, while family ticket bookings for attractions have risen by 50%, indicating a robust demand for accommodation and family-oriented activities [3] - A second wave of travel demand is expected to begin on the sixth day of the Lunar New Year, primarily driven by return travelers [3]