How the Reviews team tests tech products at Business Insider

Core Insights - The article emphasizes the importance of thorough testing and expert reviews in helping consumers navigate the complex tech product market [1][2][3] Group 1: Testing Methodology - The Reviews team employs a combination of objective measurements and real-world usage to evaluate tech products, ensuring that assessments reflect actual performance [3][15] - Testing methodologies are developed in-house and are consistent across different tech categories, focusing on hands-on use and clear criteria [7][15] - The team revisits and updates buying guides regularly to reflect the latest product releases and market changes, ensuring recommendations remain relevant [4][19] Group 2: Evaluation Criteria - Key elements evaluated in tech products include general performance, ease of setup, design quality, software experience, compatibility, and overall value [5][9] - Each product is compared against its competitors in the same category to assess its value proposition and performance [17][18] Group 3: Editorial Standards - The Reviews team maintains editorial independence, ensuring that recommendations are not influenced by brand payments or pre-publication reviews [6][7] - The team adheres to established journalistic standards focused on accuracy, fairness, and transparency in their reviews [7] Group 4: Product Categories - The team covers a wide range of tech products, including TVs, soundbars, headphones, smartwatches, fitness trackers, and smartphones, evaluating each category based on specific parameters [8][10][11][12][13][14]