当非遗技艺融入日常审美 马年文创跨界频频破圈催生火热消费新图景

Core Viewpoint - The article highlights the surge in consumer interest for cultural and creative products themed around the Year of the Horse, showcasing a blend of traditional culture and modern consumption, which is creating new market dynamics and conveying unique Chinese cultural sentiments [1]. Group 1: Cultural Products - The Henan Museum's Tang Sancai horse cultural products have gained significant attention, with the original Tang Sancai horse being a robust and colorful representation of the era [3]. - The design team has utilized digital modeling to create vibrant, playful horse figures that reflect the aesthetic values of the Tang Dynasty, emphasizing a rich color palette [5]. - New color glazes have been developed, incorporating fresh pastel shades to give the Tang Sancai horses a lively and transparent quality [7]. Group 2: Innovative Designs - The Sichuan Chengdu Wuhou Shrine Museum has introduced 3D plush wall hangings inspired by legendary horses from the Three Kingdoms, such as the Red Hare and the Lu horse, symbolizing loyalty and success [8][10]. - The Jiangsu Suzhou Metro has launched a small horse-themed transit card made from Song brocade, which is recognized as a national intangible cultural heritage, combining traditional craftsmanship with modern utility [11][13]. - The Shandong Art Museum has designed soft clay horses inspired by Qi Baishi's artwork, which has sparked a wave of online creative reinterpretations [15]. Group 3: Market Trends - The Year of the Horse-themed cultural products have frequently appeared in trending searches since early 2026, indicating a growing consumer interest and market potential [13]. - The integration of intangible cultural heritage into everyday aesthetics is evident as various horse-themed products gain popularity, contributing to a nationwide cultural celebration during the New Year [17].