Booking Holdings(US:BKNG) 智通财经网·2026-02-19 02:52Core Viewpoint - Booking Holdings is set to undergo a significant stock split of 1:25, reducing its share price from approximately $4,269.99 to around $165, aimed at making shares more accessible to investors [1] Group 1: Financial Performance - Booking's total bookings increased by 16% year-over-year to $43 billion, exceeding analyst expectations [1] - Adjusted EBITDA rose by 19% to $2.2 billion, with earnings per share at $44.22, surpassing market expectations of $42.07 and last year's $31.95 [2] - Free cash flow more than doubled to $1.4 billion [2] - The company provided a positive first-quarter total bookings guidance, expecting a 15% growth, higher than the previous analyst forecast of 13% [2] Group 2: Business Strategy and Investments - Booking plans to significantly increase reinvestment funded by its savings plan, with an expected increase of about $700 million by 2026 compared to $170 million in 2025 [2] - Investments will focus on artificial intelligence, geographic expansion, and advertising, projected to generate an additional $400 million in revenue this year [2] Group 3: Market Trends and Consumer Behavior - The average daily room rate slightly decreased, indicating cautious consumer spending behavior [3] - Competitors like Expedia and Airbnb reported strong quarterly revenue growth, suggesting robust travel demand and consumer prioritization of travel [3]