股价暴涨16831%至四位数后，Booking持亮眼财报官宣1:25拆股

Core Viewpoint - Booking Holdings is set to undergo a significant stock split, reducing its share price from $4,269.99 to approximately $165 per share, effective April 2, as part of a strategy to make its stock more accessible to investors [1] Group 1: Company Performance - Booking's latest quarterly performance showed a 16% year-over-year increase in bookings, reaching $43 billion, exceeding analyst expectations [1] - Total revenue grew by 15.5% year-over-year to $6.35 billion, driven by a 28% increase in flight sales and a 9% increase in room nights [1][2] - Adjusted EBITDA rose by 19% to $2.2 billion, with earnings per share at $44.22, surpassing market expectations [2] Group 2: Future Outlook - The company expects total bookings to grow by 15%, higher than the previous analyst forecast of 13%, indicating strong ongoing demand in the travel sector [2] - Booking plans to significantly increase reinvestment funded by its savings plan, with an additional $700 million in spending expected by 2026, focusing on AI, geographic expansion, and advertising [2] Group 3: Industry Context - Competitors like Expedia and Airbnb have also reported strong quarterly growth, indicating robust consumer demand for travel services [3]