新春观察 | 文旅消费“马”力十足 绘就新春消费红火新画卷

Group 1 - The core theme of the news is the vibrant consumer activities and cultural experiences during the Chinese New Year, showcasing a strong boost in tourism and consumption across various regions in China [1] - Travel search interest in folk customs and intangible cultural heritage experiences has increased by over 60% year-on-year for the 2026 Spring Festival [2][4] - Various regions are creatively integrating cultural resources into tourism, with Beijing launching six "Beijing Color Intangible Heritage Tours" covering over 30 experience points [4] Group 2 - The "Year of the Horse" themed cultural products have gained popularity nationwide, with museums like the Tianjin Museum showcasing horse-related artifacts and new cultural merchandise [5][7] - The Central Radio and Television Station's Spring Festival Gala has set up sub-venues in four locations, creating new tourist hotspots and distributing "cultural tourism gift packages" to enhance local consumption [10] - Local governments and enterprises are collaborating to launch multiple promotional activities, igniting consumer enthusiasm, with Shanghai offering over 2,000 activities and Nanjing hosting more than 400 promotional events [11][13] Group 3 - Tourist attractions in Sichuan received approximately 825.86 million visitors and generated ticket revenue of 69.79 million yuan during the holiday period [13] - Cultural institutions like libraries and museums in Sichuan welcomed around 4.07 million visitors, while 4A and above scenic spots in Fujian saw a 10.3% year-on-year increase in visitor numbers [15]