Sou Hu Cai Jing·2026-02-19 06:07Core Insights - The 2026 Spring Festival Gala marked a significant shift with AI becoming the main attraction, integrating deeply into the event in unprecedented ways [1][11] Group 1: AI Application and Engagement - The core of this AI-driven event was the "Doubao" application from ByteDance, which played a crucial role as the exclusive AI cloud partner, contributing to both technical support and interactive segments [3][4] - "Doubao" launched a large-scale "Doubao New Year" campaign a week before the gala, featuring exciting lottery activities with over 100,000 high-tech prizes, including robots and electric vehicles, to engage the audience [3][4] Group 2: Technical Infrastructure - Behind the scenes, ByteDance's video generation model Seedance 2.0 was responsible for creating customized visual experiences for several performances, enhancing the overall viewer experience [6] - The AI server supply chain was led by Inspur Information, which provided high-performance servers equipped with NVIDIA H800 GPUs, crucial for supporting "Doubao" and the gala's high concurrency interactions [7] Group 3: Data and Content Supply - Hai Tian Rui Sheng, a leader in AI training data, supplied high-quality multimodal training data for "Doubao," while Visual China provided essential image and video content [9] - The marketing aspect was significantly supported by BlueFocus, which integrated "Doubao" into its marketing platform, facilitating AI-driven promotional activities for the gala [9] Group 4: Hardware and Software Collaboration - Zhongke Chuangda was designated as the sole system-level software partner for "Doubao," focusing on optimizing the AI's performance on various devices [8] - ZTE collaborated with "Doubao" to develop AI smartphones, while other companies provided essential components for AI-enabled devices, ensuring seamless integration of AI technology into consumer products [8]